Mitzo CNY Campaign

Concept Overview:

Mizto Restaurant celebrates the modern essence of Chinese New Year while honoring its deep-rooted traditions. Our campaign design showcases vibrant circular motifs inspired by Mizto’s signature palette, forming an abstract yet sophisticated fish design that symbolizes "年年有余" (a year of abundance). Set against a modern pink background, the design offers a fresh, youthful interpretation of the festive season, perfectly aligning with Mizto's contemporary and vibrant theme. This versatile concept is thoughtfully crafted for use across posters, brochures, red packets, and paper bags, creating a cohesive and impactful visual identity for the campaign.​