Case Study: CAG -
Virtual Tour Wayfinding

Changi Airport, known for its world-class facilities, faced navigation challenges due to its size and complexity. To enhance the traveler experience, it implemented a virtual tour-based wayfinding system to guide passengers to attractions, dining, and shopping locations.

Problem Statement

Passengers often struggled to navigate the airport, missing key attractions like Jewel Changi or dining and shopping opportunities. A user-friendly wayfinding solution was needed to simplify navigation and maximize engagement.

Goals

Simplify navigation across terminals and attractions.
Encourage exploration of amenities during layovers.
Enhance passenger satisfaction and increase revenue.

Solution

Changi developed a virtual tour system accessible via QR codes and its app. Features include:

360° Virtual Tours: Interactive navigation of terminals and attractions.
Turn-by-Turn Guidance: Real-time directions integrated into tours.
Personalized Recommendations: Tailored suggestions for dining, shopping, and activities.
Promotions: Discounts to encourage spending.

Implementation

Recorded virtual tours of key locations.
Integrated with the airport app and website.
Placed QR codes at strategic locations for easy access.

Results

Improved navigation and higher passenger satisfaction.
Increased footfall at attractions, restaurants, and retail outlets.
Boost in airport revenue from dining and shopping.