A Bit About Me
I am a meticulous and collaborative professional with over 21 years of experience across a wide range of industries, including UX/UI design, graphic design and advertising, technology, hospitality, FMCG, and F&B. My ability to manage complex projects with self-confidence and diplomacy has been a key driver of my career. My diverse background has given me a versatile skill set and the adaptability to consistently deliver exceptional results, even under tight deadlines. My commitment to excellence and client satisfaction remains a central focus in all my work.
Work Experience
Oct 2020 - Aug 2021
Green Monday Singapore
Senior Graphic Designer
Experienced in graphic design and visual coordination, handling projects such as posters, brochures, EDMs, web banners, signage, and POSM. Skilled in managing project timelines, optimizing design workflows, and coordinating with suppliers for production logistics. Responsible for creative visual design across online and offline business needs, including branding, events, and operations.
Oct 2021 - Jan 2025
Vizzio Technologies Pte. Ltd.
Lead UI/UX (Sep 2022 – Jan 2025)
Senior Graphic Designer | UX/UI (Oct 2021 – Aug 2022)
Experienced UI/UX designer with a strong background in leading 3D Integrated Command Centre projects across various industries and countries. Served as the chief UI/UX designer for major consumer applications, including projects for Stellar Lifestyle, National Gallery of Singapore, Thian Hock Keng, Keppel, and NUS. Skilled in applying design principles to IT and consumer product/service design, creating user-centric wireframes, mockups, and prototypes. Proficient in user research, data collection, and delivering seamless digital experiences. Managed and guided a team of 2-3 designers while collaborating in cross-functional teams to improve product quality and user experience.
Oct 2017 - Jun 2019
Makita Singapore
Graphic Designer
Skilled in conceptualizing, designing, and developing for multiple channels, with a focus on delivering exceptional exhibition designs for various projects.
May 2013 - Jul 2017
Park Hotel Group
Graphic Designer
Experienced in designing and developing a variety of graphic design projects, including posters, brochures, and digital assets. Skilled in managing production, providing art direction, and coordinating with suppliers. Focused on delivering consistent, user-centric outputs while staying current with industry trends. Strong communication and collaboration skills, ensuring effective teamwork across departments.
Feb 2010 - JApr 2013
Design Rules
Senior Graphic Designer
Experienced in designing a variety of projects for clients like Philips Singapore, managing the full production process from concept to completion. Skilled in creating impactful content by combining data, trends, and user stories. Proven leadership in guiding junior designers and delivering high-quality, diverse design projects.
Feb 2009 - Jan 2010
TianPo Jewellery
Graphic Designer
Skilled in conceptualizing and developing graphic design projects, including posters, brochures, EDMs, web banners, and logos. Experienced in project planning and management to meet timelines and deliverables, overseeing production from concept to completion.
Jan 2006 - Nov 2005
Sixteen-O-Two Advertising
Senior Graphic Designer
Experienced in designing projects for notable clients like the Australia Tourism Board and Zuji, including posters, brochures, EDMs, campaign launches, and mobile advertising. Skilled in managing the full production process, from concept to completion, while adhering to timelines. Strong in coordinating with printers and suppliers, articulating design ideas, and collaborating with cross-functional teams. A proactive problem solver with excellent communication and interpersonal skills.
Jun 2003 - Dec 2005
Redstone Communications
Senior Graphic Designer
Skilled in conceptualizing, designing, and developing graphic design projects, including posters, brochures, EDMs, web banners, and campaign launches. Experienced in managing production from concept to finalization, ensuring deadlines and deliverables are met efficiently.
Oct 2019 - Oct 2020
Singapore Marriott Tangs Plaza Hotel
Creative Designer
Experienced in creating visually striking marketing materials, including brochures, menus, and social media assets, while maintaining Marriott brand standards. Skilled in designing digital content for websites, email campaigns, and multimedia projects to enhance storytelling. Supported hotel events with customized signage and displays, collaborated with F&B and other departments, and coordinated with vendors to ensure high-quality production.
Sep 2002 - May 2003
Lynx Design
Graphic Designer
Experienced in conceptualizing, designing, and developing graphic design projects, including logos and F&B packaging design. Skilled in managing the production of both print and digital materials from concept to completion.
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